Twitter is many things to many people. Every businessperson should be using it to connect with their fans in a one-on-one chat conversation. This is the best way to use twitter for business.A good ...

Google+ is becoming an essential platform for businesses who want to take advantage of social media marketing. Everything people do is indexed by Google, meaning what you do on Google Plus for ...

Facebook has become an essential piece of a business’ marketing strategy.When creating a Facebook business page, most do not realize they do not fully understand how to properly manage their page. ...

If you have not yet done so, make sure that you have read part one and two of this great tutorial before proceeding with this last bid. Here are the quick links:Search engine optimization tips to ...

This is Part Two of my 3 part series articles on optimizing your Youtube Videos for viral views. You can read the first part of the Search engine optimization tips to make your videos go viral.  Call ...

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a ...

Many businesses overlook Pinterest when researching on possible social media marketing tools. They mistakenly undermine it as just another fancy 'thing' for recipes and craft projects. Are you ...

Facebook business pages are one of the genius inventions of our time. They have become an important tool that any small business owner should include in their  marketing toolbox. Facebook supplies ...

On a recent B2B marketing workshop that we organized in Mombasa, Kenya, an entrepreneur asked me to give a genuine comparison between LinkedIn and Facebook as instruments of driving brand awareness. ...