Blog

I am tempted to start with the good news that is doing rounds today! Odesk is merging with Elance! I think you now see why I predict 2014 will be a better year for all freelancers in Kenya. However, ...

A lot of accomplished freelancers have always looked down on oDesk as another sweatshop where stingy clients and incompetent third-world providers converge to take advantage of each other. I ...

I finally quit my daytime job to work full time as a freelance writer. The decision to quit my job was neither prompt nor easy. So, I was a little taken aback when my friends started calling to ask ...

Give yourself a pat on the back if you are an accomplished web designer in Kenya. Nowadays, it looks like every dude in the streets of Nairobi does ‘web design’. This is actually good for you. There ...

If you have spent some considerable time looking for freelance jobs online, I am pretty sure you have heard of freelancing platforms such as Freelancer.com, Elance, Odesk and Fiverr.These are ...

Blogging is an important and relevant part of social media marketing. While the height of blogging popularity peaked in the 90s and early 2000s as a form for activists to vent out, today businesses ...

Many businesses overlook Pinterest when researching on possible social media marketing tools. They mistakenly undermine it as just another fancy 'thing' for recipes and craft projects. Are you ...

Facebook business pages are one of the genius inventions of our time. They have become an important tool that any small business owner should include in their  marketing toolbox. Facebook supplies ...

On a recent B2B marketing workshop that we organized in Mombasa, Kenya, an entrepreneur asked me to give a genuine comparison between LinkedIn and Facebook as instruments of driving brand awareness. ...

The Google Penguin stealthy made its entrance into the cyberspace on the 24th of April 2012. From there, it was a rapid plummet for webmasters who were using ‘unnatural’ link building strategies to ...