Blogging is an important and relevant part of social media marketing. While the height of blogging popularity peaked in the 90s and early 2000s as a form for activists to vent out, today businesses ...

Many businesses overlook Pinterest when researching on possible social media marketing tools. They mistakenly undermine it as just another fancy 'thing' for recipes and craft projects. Are you ...

Facebook business pages are one of the genius inventions of our time. They have become an important tool that any small business owner should include in their  marketing toolbox. Facebook supplies ...

On a recent B2B marketing workshop that we organized in Mombasa, Kenya, an entrepreneur asked me to give a genuine comparison between LinkedIn and Facebook as instruments of driving brand awareness. ...